![]() “We’re not yet at the place where people look at this and say, ‘Wow, I just want to put that on,’ but Apple just might help create that hockey-stick moment.”Īpple is perhaps the most trusted brand in the tech industry, and it’s in Apple’s DNA to make things so gosh darn easy to use,” he told Yahoo Finance. “In VR, we haven’t hit that hockey-stick moment yet, where this is just going to just take off like we saw with smartphones,” said IDC Research Director Ramon Llamas. However, if Apple enters the market this year as they’re expected to, it could start to change how the general public views VR. ![]() In 2022, sales in the VR market were down about 2% year-over-year to $1.1 billion, according to research from NDP, while Meta (META) has reportedly struggled to retain consumers’ interest in its new Meta Quest Pro, cutting prices just last week. ![]() ![]() Apple VR/AR headset concept by Antonio DeRosa The nascent virtual reality (VR) market had a pretty stagnant 2022, but when/if Apple’s widely expected mixed-reality (AR + VR) headset drops this year, some analysts say it could send the VR market surging into the mainstream. ![]()
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